by eGiiG

November 6, 2020

On Page SEO

Did you know that about 90% of the people all across the world don’t move past the first page of the search engine results?

That’s billions of people we are talking about.

Imagine the number of your potential customers you’ll be missing out on if your business doesn’t appear on the first page of the search engine results.

Here’s a quick overview of why SEO is SUPER-DUPER important for just any online business out there:

  • Helps to attract high-quality traffic to your website.
  • Helps in improving the ranking of the website on the search engines
  • Helps in establishing trust and credibility for your brand
  • Leads to higher conversion rates
  • Increase in ROI
  • Local SEO helps to attract prospects or potential customers in your neighborhood area.

To solve this problem, you already might have read about more than dozens of SEO articles online.

Chances are you might have even spent a huge amount of money on some of the self-proclaimed SEO experts to help you develop a strategy that does wonders.


After everything you might have done to appear at the top of the search engine results, chances are that you aren’t able to see any progress.

And that’s what ultimately leads to disappointment.

What makes this blog post unique from the rest of the articles that you already have taken a look at online?

Well, in this blog post, we won’t be talking about some miraculous tips and tricks that can help you boost your website’s rankings instantly.


That’s because there aren’t magical tricks out there.

Instead, we will take a look at how On-Page SEO can effectively help you boost your website’s rankings. And that’s not it.

We will even take a look at some of the top proven tactics that can help you with you all along the way.

Well, then!

Without wasting any further time, let’s just get started right away.

Why is On-Page SEO even important?

Here’s the answer:

On-Page SEO informs Google all about your website, including how you are providing value to your customers and prospects.

Not only does On-Page SEO help you optimize your website pages for human eyes, but also it does for the search engine bots as well.

Let me tell you what’s the biggest mistake made by most of the business owners out there.

While taking their business online, all they do is hire a web developer or an IT-tech to help them create a website for their business and publish it online.

And that’s it.

They don’t even have a digital marketing strategy in their hands.

Instead, they should focus on how they can perfectly optimize their website for Google as well as other search engines.

Why does “On-Page SEO” consists of the words “On-Page?”

That’s because all the changes that you make to optimize the different pages of your website will be seen by your website visitors.

However, that’s not the case with two other types of SEO, namely Off-Page & Technical.

Here’s the complete list of different On-Page SEO Elements:

  • Site Speed
  • Mobile Responsiveness
  • Internal Linking
  • Page URLs
  • Structured Markup
  • Image alt-text
  • Meta Descriptions
  • Headers
  • Page Titles
  • High-Quality Content

What’s On-Page SEO Exactly?

Also referred to as On-Site SEO, On-Page SEO is the process of optimization of the different front as well as back-end components of your website.

Optimizing these components will ultimately contribute to improving the rankings on the search engines, thereby bringing in new traffic.

The components that we are talking about are:

Content Elements
HTML Elements
Site Architecture Elements

Let’s take a look at what these On-Page SEO elements are all about and how they are divided across the three categories.

Let’s begin with Content Elements.

Content Elements

Content elements are the elements within your website copy as well as the content.

Let’s take a look at why crafting high-quality content for your website is actually important.

High-Quality Page Content

Posting high-quality page content on your website helps you convey the search engines what your website is all about and how it adds value to the readers as well as the customers.

In order to craft such high-quality page content, your first step should be finding out the relevant keywords.

How does your website page content fall into the visitors' search intent and the buyers' journey?

Focus on that.

After all the above steps have been taken care of, it’s time for you to finally craft website page content.

HTML Elements

Plain & Simple definition: HTML Elements are the elements in the source code of your website.

Let’s take a look at which On-Page SEO elements are included in this category:

Page Titles

The page title is one of the most important On-Page SEO elements.

Here’s what it looks like:

<title> Title Of Your Website Page </title>

The title of a page tells the visitors what the page is all about.

Make sure that the title of the page is relevant and includes the focus keyword.


Also referred to as body tags, Headers contributes to organizing the content for your readers.

In this way, the search engines are able to distinguish the relevant parts of the content on your website.

Meta Descriptions

In the above picture, you can see what exactly a meta description is.

These are short page descriptions that appear in the search engine results under the page title.

It isn’t exactly an official ranking factor.

However, it surely will influence whether your page is clicked on or not.

Image alt-text

Did you know that Google delivers almost the same amount of image-based results as text ones?

Till now, you might have always heard the terms SEO and website copy or content together.


Here’s the twist.

Image alt-text is the SEO for the images.

Image alt-text tells Google as well as the other search engine results what the images on your website are all about.

Structured Markup

Also referred to as structured data, Structured Markup is all about marking up the source code of your website to help the search engines find as well as understand distinguished elements of your content.

Site Architecture Elements

Well, the elements included in this category make up your website pages. 

How you structure the website is of real importance.

These elements will help you make it easy for the search engine results to crawl up your website pages and the content easily.

Let’s begin with the first element.

Page URLs

What’s your website page’s URL?

It should be written such that it’s really easy and simple to digest for just anybody.

Here’s you can come up with SEO-friendly URLs:

  • Use at most two keywords
  • Eliminate the unnecessary words
  • Use HTTPS

Internal Linking

The process of hyperlinking to other pages of the website that are helpful is called as internal linking.

Is internal linking important?

Definitely, YES!

That’s because it redirects the visitors to other pages of your website.

 This will keep them around for longer, thereby telling Google how valuable your website really is.

Mobile Responsiveness

Did you know that there are about 5.112 billion unique mobile users in 2019, up 100 million (2.0%) in the past year?

This means that there are billions of people accessing the Internet from their smartphones.

That's the reason Google favors sites that are friendly for both desktops as well as mobiles.

Website Speed

Did you know that the average website loading speed is 2-3 seconds?

This means that if your website page takes more time to load than that, you’ll see a huge bounce-off rate.

And that’s not you’d want, right?

That’s the reason you need to optimize your websites’ speed for a user-friendly experience.

And that’s all about the On-Page SEO elements.

Now, that you know exactly why On-Page SEO is important, it’s time to get the job done.

And there’s just one way that you can do it quickly and effectively.

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