by eGiiG

November 6, 2020

Local SEO cover

Let's just admit it!

The era of digitalization is finally here.

Did you know that about 57% of the overall world population has access to the Internet?

And that’s billions of people we are talking about.

To be precise, the number of people that had access to the Internet all over the world in January 2019 was somewhat close to 4.388 billion.

You might have come across this phrase at least once in your life:


Local SEO

“Strike while the iron’s hot”

And the statistics that we mentioned above are enough to prove that the iron’s SUPER-DUPER hot right now.

It’s time for the businesses to take advantage of the opportunity that’s standing right in front of them.

Talking about opportunities, have I ever told you how important Local SEO is?

Did you know that about 46% of the overall searches on Google are with respect to people looking for local information?

This means that if you haven’t given Local SEO a shot up until now, you are missing out a lot.

Local SEO is one of the top machinery that small businesses can get their hands.

Did you know that about 4 out of 5 people head over to Google to find some kind of local information?

And these numbers are merely enough to prove why Local SEO is critical for just any business out there.

And that’s the reason we have taken it upon ourselves to help you understand what Local SEO is all about and how you can fully take advantage of the opportunity that’s right in front of you.

Well, then!

Without wasting any time, let’s just get started right away.

What’s Local SEO exactly?

With the help of Local SEO, businesses can effectively promote their products as well as services to local customers and prospects.

Your main aim is to rank higher on the search engines for the local searches.

Let’s learn the concept better with a sweet little example.

Let’s just assume that you are planning to take your family out for dinner.

If you don't already have a favorite restaurant that you frequently visit your neighborhood, what will you do?

And that’s when you will head over to Google or any other search engine and type in something like:

“Top Restaurants Near Me”

“Top Restaurants In New York (If you live in New York)”

Once you hit the search button, Google will come up with something like this:

Local search

A list of top restaurants in New York!

That’s what you will get.

And that’s the reason you need to focus on improving local SEO if your aim is to improve the organic local traffic.

Search engines like Google, Bing, Yahoo rely on social profile pages, local content, citations as well as links and gather all of such information to provide the users with the most relevant local results.

BUT!

How will you be able to reserve your place at the top?

That's what we will take a look at here.

In the next section, we have listed the top practices that you should equip to improve your local SEO.

 Let’s dive deep into it.


Top Practices For Local SEO

Let’s begin with the most important topic, i.e. Google My Business.

Google My Business

Google aims to provide people with the most relevant results.

That’s the reason it feels comfortable in sharing the content that it can verify.

And that’s where Google My Business comes in.

It's a tool developed by Google itself to help businesses meet Google's needs.

If you are able to prove your business as authentic, this tool will potentially reserve your space in the Google Local search.

First of all, you need to create a Google My Business page for your business and have it verified.

Fill out the profile completely. Make sure that you add each and every piece of relevant information that you possess.

Add attractive pictures.

Ask your customers to leave feedback.

Once that’s done, the local customers will find your business to be trustworthy and credible.

And that's what will lead to an increase in sales.

Here’s the perfect example of how you should optimize your Google My Business profile:

GMB

Optimize Your Website

These five simple website updates will contribute a ton in improving the local SEO:

Is Your Website Mobile-Friendly?

Did you know that about 9 out of 10 mobile users search for local information on their devices?

In short, we can conclude that local as well as mobile search go hand-in-hand.

Most of the time, people will access your website from their smartphones to find direction to your location, look up for testimonials and past customer reviews and search for contact details.

If your website isn’t mobile-friendly, you will see lots of visitors dropping out.

And that’s not what you’d want, right?

Create Local Content

Google’s algorithm keeps on improving.

This means that it has turned out really hard for businesses nowadays to rank at the top.

BUT!

With each update, it just keeps on getting better as well.

This means that the content creators don’t have to worry much about impressing the search engines.

Instead, all they need to do is to shift their focus on how their content can add value to the people.

If you want to attract the local audience, you should write about something local.

Promote local industry gatherings, employees, news as well as other content on your blog.

Add Location Pages

In case you have more than a single brick or mortar location, we advise you to create the location pages.

These pages will provide your visitors with store hours, promotions, NAP, testimonials as well as parking information and so much more.

Make sure that you don’t duplicate the content across all the different location pages.

If your business headquarters are located in just a single place, you don't need to go through too much trouble.

Instead, focus on the "About Us" page.

Optimize URL, Headers, Title Tags, Content & Meta Description

As the subheading says, it’s time to optimize all of it.

With each blog post that you add to the blog section, there’s a new indexed page on your website.

This page can be used to target geographical search phrases.

This will improve your rankings on the search engine results for local searches.

Each time that you publish content on your website, you need to optimize it for search engines by considering in the high-volume keywords in the title tag, URL, meta-description as well as body.

Internal Linking Structure

And that’s another thing that can boost up your SEO rankings a lot.

Why does it even matter?

Internal Link

Let’s take a look:

  • Assists with website hierarchy and information architecture
  • Supports website navigation
  • Distributes page ranking power and authority among the pages

Optimize Online Directories & Citations

If you are based in the US, the following 4 data aggregators provide a huge chunk of map data for Yelp, Apple, Google+ Local, Yelp and more:

  • Factual
  • My Business Listing Manager
  • Neustar Localeze
  • Express Update

Never forget:

 “Consistency is the key”

Make sure that your citations are complete and consistent across all of these data aggregators.

Some things such as abbreviations, misspellings, lack of phone number or suite number can turn out to be a real problem.

In case Google isn’t able to determine whether the information about your business is relevant or not, then your business may not even appear in the search engine results.

Make sure that you eliminate all the duplicate listings.


Name, Address & Phone Consistency

Search engines always aim to provide their users with a top-notch experience.

That’s the reason they will only list your business at the top if you make it easy for the users to find you.

That’s why you need to set up the NAP.

NAP stands for:

  • N: Name
  • A: Address
  • P: Phone number

You should include it as a crawlable HTML text on your website.

Don’t make the common mistakes made by various businesses out there such as including the NAP in the images.

Footers, as well as the headers, are the most common locations for the NAP.


Inbound Links

Inbounds links!

You’ll be able to boost your local SEO with each inbound link that you get.

The higher the inbound links, the more trustworthy your business will seem in front of Google.

Here’s how you can get inbound links:

  • Scholarships
  • Guest Posting
  • Partnerships or sponsorships

Social Media

Each and every time your content is shared on social media, Google considers your website more relevant.

After successfully designing an outstanding Google My Business page, you should share it on social media platforms, thereby increasing social reach.

And that’s how you will be able to knock your Local SEO out of the park.

BUT!

That’s not it.

You will need some weapons as well.

Commonly Use Local SEO Tools

Here’s a list of tools that will help you out a lot in your Local SEO journey:

  • Whitespark Local Citation Founder
  • Moz Local
  • Screaming Fog
  • Buzzstream
  • Ahrefs
  • BrightLocal

Conclusion

And that's how you will be able to attract the customers in your neighborhood.

All I want you to do is to follow the above tips and tricks.

Some of them are just one-off tasks.

While some of them such as publishing relevant local content and building reviews need to be carried out on a consistent basis.

Once you master these tips and tricks, there’s nothing that can stop your business from reaching the top of the food chain.

And if you are looking for effective results and want to get the job done professionally, it's time that you took advantage of anyone of eGiiG packages.

So, what are you waiting for?

Get started with your Local SEO journey right now!

About the author 

eGiiG

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